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BRAND STORY · GEEKVALUE HEART:

Quietly Budding Technological Dreams

The establishment of Xinling Industry originated from a technological dream I made since I was a child!！ In my childhood memories, the appearance of radios and black and white TVs inspired me to search for technological products! At that time, I was full of curiosity about the structure of small electrical appliances. I often disassembled and reassembled, reassembled and isassembled the waste small electrical appliances at home. Because of the slogan "rejuvenate the country through science and education" in elementary school textbooks, my longing for science and technology is limited to the incomplete world of science and technology that I have outlined in my mind. With the rise of China and the rapid development of science and technology, electronic products are more and more widely used in daily life, and the basic knowledge of science and technology accumulated in middle school has made me more and more curious about electronic products. So when I entered the university, I resolutely chose the electronic information engineering major. In college, while systematically studying professional courses, I also learned more about the legends of geeks who are running at the forefront of science and technology in the world. There is a group of people who regard innovation, science and technology as the meaning of life and fight together in the new economy, Cutting-edge science and technology and the front line of the world's Internet fashion trend, together make their own contributions to modern technological society and culture. I am deeply fascinated by their dedication to science and technology and their geek spirit of inquiry! That is, from then on, I took "becoming a technology geek in the new era" as my ultimate dream in life, and took the geek spirit as my motto in life: "Pursue the ultimate, put everything to perfection." do the best"!

Born for placement machines:

After completing four years of systematic study with excellent results, I successfully joined a foreign-funded enterprise of the world's top 500 in electronic technology. When dreams and work resonate at the same frequency, everything is so mesmerizing. In just 5 years, I was promoted step by step from assistant engineer to technical director with passion and fearlessness. in one placement machine In the process of troubleshooting, I have sought help from many parties but failed. I have solved the frequent faults of the placement machine by adhering to the geek's persistent research spirit. Many colleagues have come to me for advice and advice. Faced with many difficult problems, I used my spare time at work to spend tirelessly in the library to consult professional books, ask industry experts for advice, and study hard day and night. Help them solve various unexpected problems of placement machines... As more and more people consulted, I realized that as an indispensable part of the development of science and technology, the placement machine is a symbolic equipment equipped in modern electronic manufacturing, which spans electronics, machinery, automation, optics and computers Many disciplines, such as precision visual inspection, high-speed and high-precision control, precision machining and computer integrated production, are a typical high-tech category of electromechanical integration. Equipped with the most critical and complex equipment. However, the core technology of the placement machine has been monopolized by foreign giants, and the lack of after-sales maintenance has firmly restricted the efficiency and production capacity of the smart production line: (1) Long troubleshooting time; (2) Incomplete spare parts reserves; (3) Professional Scarcity of technical talents; (4) Brand original technology blockade; (5) Damaged parts are only replaced but not repaired. These factors are seriously restricting the development of science and technology in China and even the world today. If the after-sales maintenance barriers of placement machines are not broken as soon as possible, how can we talk about rejuvenating the country through science and education? Therefore, driven by a strong sense of national mission and huge market demand, I resolutely resigned to start a business, and devoted myself to establishing a company that provides all-round services for placement machines——Guangdong Xinling Industrial Co., Ltd. Thus was born! Since the placement machine entered the Chinese market relatively late, professional talents are very scarce. Based on the stable and long-term development strategy of the company, I will carry out the pilot layout of the business module of the placement machine accessories service, so as to gradually accumulate customer resources and build a solid business. The foundation of the downstream supply chain, while absorbing and cultivating like-minded professional and technical personnel...

One-stop solution leader for placement machines:

Time flies. After more than ten years of hard work in the field of placement machines, Xinling Industry has cultivated a R&D and technology output team composed of expert engineers in the placement machine industry. The business tentacles involve more than 10 countries in China. More than 20 cities in the province, as well as many countries and regions in the European and American markets; customers include many well-known technology manufacturing companies around the world, and successfully provided hundreds of companies with online Thousands of placement machine pre-sales and after-sales all-round service solutions; business modules have also expanded from a single placement machine accessories sales and maintenance services to placement machine sales, leasing, accessories sales, maintenance services, technology research and development, training, reducing The multi-intelligent one-stop solution for placement machines such as this synergy provides customers with worry-free pre-sales and after-sales services 24 hours a day. This all-round business ecological construction, at the corporate strategy level, is a milestone in the transformation of Xinling Industry from an accessory supplier of placement machines to an intelligent service operator of "supply chain + technology chain" of placement machines; At the service level, it is a broader industrial ecological closed-loop layout and a leap forward in more comprehensive and efficient services. If you want to be determined but not sharp, success will come sooner rather than later! With the original grand vision, we are upright and innovative, based in Shenzhen, the hinterland of the Guangdong-Hong Kong-Macao Greater Bay Area, providing a platform for doers and a stage for creators; inheriting China's strong heart of innocence, we will "use excellent technology and efficient Service empowers scientific and technological innovation" is the corporate mission, adhering to the original entrepreneurial intention of "promoting the high-quality development of industrial intelligence and helping China realize the dream of strengthening the country through science and technology", and forge ahead! We believe that with the gradual implementation of the "'supply chain + technology chain' dual engine drive" strategy of Xinling Industry, Xinling Industry will create greater value for customers while creating greater value for customers with its strong R&D strength and efficient technical team. It will surely lead the global placement machine industry to sustainable and healthy development, and create a perfect ecological closed loop of the placement machine industry chain! Xinling people are always grateful, good at learning and self-examination. Along the way, we have gained many honors, such as the executive committee unit of the Shenzhen Federation of Industry and Commerce, the integrity demonstration unit of Xinqiao Street, Baoan District, Shenzhen, and the vice-chairman unit of the SMT Special Committee. The future journey is long, not only to realize the geek dream when I was young, but also to light up the vigorous core fire of China's placement machine industry!

After three years of the epidemic, why are we the dark horse

company that has maintained high growth in adversity?

We are determined to "let every customer achieve cost reduction and

efficiency increase" as the service principle, covering the global sales and

service network, creating the fastest logistics, the fastest engineer

maintenance team, and providing online support for global customers 24

hours a day and night shift And offline support, we are truly anxious about

what customers are anxious about, and thinking about what customers

think, which also confirms our service philosophy: geek spirit, geek

technology, and geek service.

Baidu Encyclopedia Name: Guangdong Xinling Industrial Co., Ltd. Name of the meaning: an innovative technology enterprise

whose main business is the full-chain intelligent service of chip

mounter equipment. Brand interpretation

Chinese：芯灵

芯：The Heart of Technology·Core Technology

灵：Wisdom and speed

English：GeekValue

The English name of Xinling GeekValue (consisting of the two

words Geek and Value) comes from the life motto of the

founder of the company, Cui Xusheng, the general manager: "Pursue the ultimate, do everything well most!"

Geek：极客

Geeks are a group of people who take innovation and science

and technology as their meaning of life. This group of people are

fighting at the forefront of the new economy, cutting-edge

technology and world Internet fashion, and making their own

contributions to the modern technological society and culture. Geek=extreme, it is not only the continuation of the founder’s

extremely dedicated geek spirit, but also the perfect interpretation

of Xinling people’s pioneering thinking in the field of cutting-edge

technology manufacturing and the placement machine industry, and

the spirit of tireless exploration of high-end technology !

Value： Create Xinling's "value + X" service concept - geek spirit + geek technology + geek service:

Value 1: Run through enterprise management with "geekspirit" and create a career development platform for employees;

Value 2: With the service concept of "geek spirit + geek technology + geek service", we will reduce costs and increase efficiency for customers, and build a smart ecology of "all-round worry-free service before and after sales" for the global placement machine industry closed loop.

Enterprise mission: Empower technological innovation with excellent technology and efficient service

Enterprise Vision: To become a world-class placement machine "supply chain + technology chain" intelligent service operator

Enterprise values: multiple symbiosis, multiple sharing, multiple co-creation

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